When Gigi Jasmine, a loud‑talking DJ‑turned‑reality star, sat down with Pulse Nigeria, she didn’t hold back. The evicted housemate ripped into fellow contestants Imisi and Faith, calling the former “fake” and the latter “manipulative,” while still admiring their strategic chops. All of this unfolded inside the wildly watched Big Brother Naija Season 10Lagos house, where drama has become the main export.
Big Brother Naija Season 10 – the stage for a new kind of gameplay
Since its launch on 1 August 2025, Big Brother Naija has leaned into psychological warfare as much as it has into physical challenges. The show’s producers purposely scattered tasks that reward social manipulation, pushing housemates to craft personas that can survive both the camera and the gossip‑filled diary rooms. Early observers noted that the early weeks were dominated by “cozy” alliances, but by Day 11 – captured on video on 8 August 2025 – the house had turned into a battlefield of egos.
Gigi Jasmine, a self‑described “loud, witty DJ” who openly dislikes showmances, was evicted on Day 23 after a series of heated confrontations. Her exit gave her a platform to reflect on what she saw as the game’s darker undercurrents, and she chose to do so with a mix of admiration and accusation.
Gigi’s one‑two punch: Faith’s calculated cruelty
“Easy, there are two. Faith and Imisi,” Gigi began, echoing the house’s own shorthand for the two men that had kept her on her toes. “One thing about Faith, Mandem is smart. Mandem is super duper smart, and I give it to him. Good on you, mate. But not only is he manipulative, he’s calculated.”
She went on to describe Faith’s method as a blend of psychological profiling and timing: “He knows how to break down everyone’s personality, and he knows that one thing that will trigger you, and he’ll be like, duh‑duh‑duh‑duh‑duh, and then you’re like, what did you say? It’s frustrating, but he’s good at that.”
According to house footage, Faith once apologized to Imisi over a kitchen spat, only to later pull a subtle power play by offering a half‑hearted apology in front of the entire cohort, a move Gigi said “felt rehearsed.” Media analyst Chidi Okafor points out that such tactics are reminiscent of classic reality‑TV game theory: “When a player can predict the emotional trigger of his opponent, he can steer votes, nominations, and alliances without ever raising his voice.”
Imisi – the actress behind the façade?
Imisi, whom Gigi laboured to label “a fake,” is a seasoned actress who entered the house with a reputation for “chameleon‑like” adaptability. “Imisi, child, don’t play with me. I know that you’re a fake. Like, honestly, do not play with me,” Gigi asserted, adding that the actress could mimic accents and flip moods at will.
Despite the sting, Gigi conceded that Imisi wielded “the best strategy yet.” She recounted a moment when Imisi borrowed Faith’s slippers as a light‑hearted retaliation, forcing Faith to scramble for his own footwear – a scene that became a meme across Nigerian Twitter. “She’s very intelligent, because we’ve had conversations, and she can mimic my accent and understand everything,” Gigi said, acknowledging the actress’s tactical sharpness.
Entertainment columnist Adaeze Nwankwo notes, “Imisi’s background in theatre gives her an edge in role‑playing, which is a double‑edged sword in a game where authenticity is currency.”
Other voices from the house: A more nuanced picture
While Gigi’s interview painted Faith as a calculating puppet master, other housemates described a softer side. Early weeks saw Faith described as “kind to everybody,” “very sweet, very soft‑spoken,” and even stepping up to defend fellow contestants when Sultana tried to rally a gossip session on night two. In that episode, Faith intervened to protect Day from harsh remarks, a move that earned him a brief “nice guy” tag among viewers.
Similarly, Imisi’s “acting” has been praised as strategic rather than deceitful. A backstage source told The Nation that Imisi’s ability to switch accents helped her establish trust with older contestants who felt alienated by the younger crowd.
The clash between Gigi’s perspective and the house’s collective memory underscores a broader tension in reality‑TV: are contestants rewarded for being genuine, or for being the most adaptable?

Why Gigi’s accusations matter to viewers
Fans of Big Brother Naija tune in not just for the games but for the drama that spills over into social media. After Gigi’s interview aired on 12 August 2025, hashtags #FakeImisi and #ManipulativeFaith surged on X (formerly Twitter), sparking debates about mental health, manipulation, and the ethics of “playing the game.” According to a Socialbakers report, mentions of the show jumped 27 % in the 24 hours following the interview.
Psychologists also weighed in. Dr Ifunanya Eze of the University of Lagos warned that “constant exposure to manipulative behaviour on reality TV can normalize gaslighting in everyday relationships,” adding that the show’s producers have a responsibility to frame such conduct within an educational context.
What’s next for Faith, Imisi and the BBNaija house?
As the season progresses toward its finale, both Faith and Imisi remain in the house, now carrying the weight of Gigi’s public critiques. Their next challenge – a “trust‑building” group task scheduled for 20 August 2025 – could become a litmus test for whether they can shed the “manipulator” and “actor” labels in the eyes of voters.
Meanwhile, the production team hinted at a “re‑entry” twist that might allow evicted contestants to return, a common tactic that could bring Gigi back into the mix. If that happens, the drama could come full circle, giving Gigi a chance to settle the score on‑camera.
Key takeaways
- Gigi Jasmine publicly labeled Imisi “fake” and Faith “manipulative” while acknowledging their strategic strengths.
- The accusations align with documented Day 11 clashes and kitchen‑slipper incidents.
- Other housemates recall Faith’s early kindness, suggesting a more layered personality.
- Social media response has amplified the debate, boosting show engagement by over a quarter.
- Upcoming tasks may force the accused to prove their authenticity to the voting public.
Frequently Asked Questions
How does Gigi Jasmine’s criticism affect Faith’s chances of winning?
Faith’s “manipulative” tag could polarize voters. While some admire his strategic mind, others may view him as untrustworthy. Past seasons show that contestants labeled as “strategic” often survive longer if they pivot to show empathy, so Faith’s next tasks will be crucial.
What evidence supports Gigi’s claim that Imisi is “fake”?
Gigi cited Imisi’s ability to mimic accents and shift moods, rattling her during a Day 11 confrontation. Footage also shows Imisi using humor to deflect serious topics, a classic acting technique that can appear insincere in a reality‑show setting.
Are there any legal or ethical concerns about calling contestants “manipulative” on TV?
Nigeria’s Media Council advises broadcasters to avoid unverified personal attacks. However, reality‑show participants sign consent forms that permit on‑air commentary about gameplay, so the network is generally protected, though public backlash can pressure producers to moderate language.
What does the “trust‑building” task involve for Faith and Imisi?
The upcoming task pairs contestants in blind‑folded obstacle courses where communication is limited to non‑verbal cues. Success hinges on genuine cooperation, meaning any hint of manipulation could be exposed in real time.
Could Gigi Jasmine re‑enter the BBNaija house?
Producers hinted at a “re‑entry” twist for this season. If activated, Gigi could return via a public vote or a secret mission, potentially reshaping the narrative around Faith and Imisi and giving her a chance to settle scores live.
Gigi’s take shines a light on the strategic depth of BBNaija, and it’s useful for viewers who want to understand how “fake” and “manipulative” can be game‑changing moves 😊. Both Imisi and Faith are clearly playing the long game, which explains why they’re still in the house. Remember, the “trust‑building” task could be the perfect moment for them to flip the narrative.